For over a decade, I navigated the corporate jungle — from life in a media agency working with national brands, to senior marketing and publicity roles, to leading an advertising sales team at one of Australia’s major publishers.

And while the industry has evolved over the years, the heart of the work has remained the same: creating meaningful connections between people and the brands they love.

Marketing and sales aren’t just tactics; they’re the heartbeat of a growing business. Lucela Studio blends evidence‑based strategy with experience, playfulness, and the belief that growth gets to feel joyful.

Less than great plant caretaker, movement lover, salty soul, partner to Tom, and cat mum to Thor — and I’m on a mission to help founders ditch the overwhelm and scale their dream businesses.

Hi, I'm Nelly.